Guest House

Case Studies

Behind the Scenes

Examples of past work in social strategy, brand development, & more.

  • No brief required // Prospect Berkshires

    No brief required // Prospect Berkshires

    Working with the landscape of Prospect Berkshire was a dream for a nature-loving gal who grew up in New Hampshire. Nestled on Prospect Lake, the elevated camp-like property offered both a refined and playful essence. I could immediately see why people were drawn to the idyllic property, laden with Wildflowers, lake views, cozy cabins with…

  • Three Years on Wall Street

    Three Years on Wall Street

    The Wall Street Hotel, New York City · Social Strategy, Content & Photography · 2022–2025 There is a particular kind of luxury that doesn’t announce itself. The Wall Street Hotel is that kind of place. Tucked into lower Manhattan, the lobby opens into Lounge on Pearl — a room that functions as check-in desk, breakfast…

  • Building a Brand for a Place That Didn’t Exist Yet

    Building a Brand for a Place That Didn’t Exist Yet

    The brief, in its simplest form, was this: build a brand for a building at an address that had never existed. Not a rebrand. Not a relaunch. A brand built from nothing — for a place that was still, technically, air.