Behind the Scenes
Examples of past work in social strategy, brand development, & more.
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The Wall Street Hotel, New York City · Social Strategy, Content & Photography · 2022–2025 There is a particular kind of luxury that doesn’t announce itself. The Wall Street Hotel is that kind of place. Tucked into lower Manhattan, the lobby opens into Lounge on Pearl — a room that functions as check-in desk, breakfast…
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The brief, in its simplest form, was this: build a brand for a building at an address that had never existed. Not a rebrand. Not a relaunch. A brand built from nothing — for a place that was still, technically, air.
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There is something quietly surreal about a beach hotel in a blizzard… The sun loungers still face the ocean and the palm trees stand perfectly upright, unbothered, as if no one told them.
Guest House 