What I Do

I work with hotels, restaurants, and lifestyle brands building their creative suite. That might look like an ongoing retainer; strategy, content, and community management handled month to month; or a defined content package with photography, captions, and short-form video agreed upfront. For larger productions, I step in as creative director: building the brief, sourcing the team, and keeping the vision on track from concept to final delivery. I also shoot elevated stills for campaigns, launches, menus, and collateral, and offer real-time wedding content creation for couples who want the day captured for how they’ll actually share it.

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amalfi coast, italy

Stories

  • Three Years on Wall Street

    The Wall Street Hotel, New York City · Social Strategy, Content & Photography · 2022–2025 There is a particular kind of luxury that doesn’t announce itself. The Wall Street Hotel is that kind of place. Tucked into lower Manhattan, the lobby opens into Lounge on Pearl — a room that functions as check-in desk, breakfast…

  • Building a Brand for a Place That Didn’t Exist Yet

    The brief, in its simplest form, was this: build a brand for a building at an address that had never existed. Not a rebrand. Not a relaunch. A brand built from nothing — for a place that was still, technically, air.


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